Three years ago, on International Women’s Day 2020, our teams came together to go beyond that one designated day in our calendar of celebrating women. We, instead, decided to drive real impact!

The internet is a place that allows ‘free speech’. However, it is devoid of a sentinel that could gatekeep content. It fails to call out trolls, especially against women. We decided to go after those trolls and school disrespectful users by politely customizing replies to smutty or unpleasant comments on posts, positively reinforcing them to opt for compliments instead. 

We have done this every day, every hour since 2020!

And by doing so, we transformed our online reputation management team into an online reputation creation team. Today, we’re down from 3500 trolls to very few. But the best part, is we’ve added over 5500 women followers, giving them safe spaces offline and now even online.

Here’s how we did it.